We Belong Outside

Sarah Pisarczyk’s Senior Thesis (BFA 2023)

the outdoor industry’s role in designing and weaponizing dysfunctional women’s gear

Overview

Exhibition

Wall Treatment

In the exhibition, the wall treatments play a crucial role in guiding visitors through the space. The trail map, which draws inspiration from the Pacific Crest Trail that holds personal significance, was designed on Adobe Illustrator and cut on a large-format vinyl cutter with permanent vinyl. The result is a visual representation of a journey that creates a seamless transition between the 2D works on display.

Additionally, the trail markers serve as a reference to important data about women's experiences in the outdoors while also working within the visual language of the trail map's way-finding system. These elements come together to enhance the overall experience of the exhibition and guide visitors through the space.

The Color of Gear (for Women…)

The Color of Gear (for Men…)

The Color of Gear

This body of work is a critical analysis of the outdoor industry's gendered color distribution in gear for women and men. I conducted a visual analysis of the most popular outdoor gear for each gender and created gradient prints to represent the color distribution in each category. Through this project, the industry's gendered marketing tactics and how it perpetuates harmful gender stereotypes are highlighted.

Microaggressions Galore

Through the process of creating this collage, I was able to make visual discoveries about the outdoor industry and the issues that women face in the outdoors. Composed of National Geographic magazines, instructional books, nature photography, and advertisements from the outdoor industry, this collage served as the foundation for the direction of this exhibition. By exploring the issues of safety, erasure, and truth, this artwork serves as a powerful nod to the work that inspired me to create We Belong Outside.

Moms, Kids, Sex Objects, and Partners... Oh My!

An overarching theme of my academic, visual, and anecdotal research this year was product design and the industry’s depiction of women having a powerful impact on the experiences that women have in the outdoors. Women are traditionally depicted in the outdoors as maternal figures, childlike, sex objects, or supportive partners. Using Adobe Illustrator and Adobe InDesign, I created this book as a collection of those themes as found in advertisements and media. The book serves to showcase the ways in which the outdoor industry perpetuates sexist narratives and hinders women's participation in the outdoors.

For a full flip through of this work, watch the video below.

Tech Pack

As a designer, I aspire to create high-quality and functional gear for women in the outdoors. One of the most frustrating issues facing women is the inadequate design of hiking pants. To address this problem, I designed my own hiking pants with input from outdoor enthusiast, model, and activist Q Berkompas (she/they). The criteria for these pants were established through extensive research and collaboration, resulting in a tech pack that adheres to industry standards in garment and gear development. The pants feature 4-way stretch, a high waist, deep pockets, a built-in belt, high-quality material, and reinforcements for durability. Through this process, I am excited to explore the intersection of design, activism, and the outdoors.

The Outdoors & You

Anecdotes are powerful tools that help us understand the personal experiences of individuals. In my research for this exhibition, I found that anecdotal evidence was one of the most powerful pieces of evidence that I gathered. That's why I've created an interactive space where visitors can share their own experiences related to their gear while in the outdoors. Using sticky notes and sharpies, I invite viewers to jot down your experience - good or bad - and stick it on the board. By sharing our experiences, we can work towards creating a more inclusive and diverse outdoor community.

The Future of the Outdoors

The large mirror in this exhibition bears a powerful message about the future of the outdoors: it's you. This statement symbolizes the inclusive nature of outdoor spaces and the importance of diverse representation in the outdoor industry. By creating more accurate and varied depictions of women and other groups in the outdoors, we can build a more welcoming and inclusive outdoor community. The mirror serves as a call to action for visitors to see themselves as integral parts of the outdoor world and to strive for a more equitable and representative future.

From top to bottom, left to right there are the 4 front designs of all the postcards and then the back (which applies to all of them). Stickers (to the right) are printed in circles.

Fuck the Patriarchy

The outdoors is for everyone, and you deserve to have the gear that supports your experiences. For viewers, I hope these items serve as a reminder that we are all capable of enjoying the outdoors, and that the patriarchy has no place in dictating what that looks like. It is also a small thank you for visiting We Belong Outside.

Gear as Example

Breaking barriers and exposing industry gaps, this project's use of gear serves as a powerful visual commentary on the overlooked needs of women in the outdoors. From the absurdity of high heeled hiking boots to the notes pinned on poorly made pieces, every detail highlights the importance of data and analysis in creating gear that truly empowers all adventurers.

Design Precedence

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Gear Closet

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PAC-MAN Playing Cards